MITSA produces bedding containing smartcel™ sensitive for children, called "B-Sensible Baby & Kids". smartcel™ sensitive has several advantages in the use of bedding for babies and children because of the zinc oxide integrated into its fiber. The zinc oxide in the fiber provides for a cosmetic effect on the skin, while possessing regenerating and soothing powers. It soothes the skin and promotes the healing of wounds and also combats inflammations – just right for the little ones!
MITSA presented their new series "B-Sensible Baby & Kids" with smartcel™ sensitive at the "ABC Kids Expo" in Las Vegas, from September 7th to September 10th, 2014. MITSA's additional product highlights include breathable and waterproof bed sheets, duvet covers, and pillowcases.

UMASAN is a vegan high fashion label that satisfies the needs of the new Healthstyle generation. In order to do this, UMASAN relies on using SeaCell™ and smartcel™ sensitive in its products. As a Vegan Holistic high-end label, UMASAN breaks new grounds and takes holistic responsibility. The label takes great importance in the animal-friendly use of resources, ecological production processes, and allowing the use of resources to remain natural and sustainable. These values are symbiotic with a new type of form language that corresponds directly to the anatomy and kinesiology of the human body. It is UMASAN’s promise not to use any animal products, concentrating on humane/ecological production solutions, which means prohibiting the use of wool, such as cashmere, silk, leather, and fur, in their collection. UMASAN presents an avant-garde 'feel-good' fashion with innovative vegan fabrics by using SeaCell™ and smartcel™ sensitive. This is coupled with the demand for sustainability and social responsibility and creates a powerful, trendsetting synergy.
UMASAN is also greatly inspired by the original teachings of yoga philosophy, and inspires calmness within the madness of the fashion world and its ever-evolving market insecurities. The sensitive choice of materials and production methods puts power and value in UMASAN's creations. UMASAN doesn’t just create high fashion clothing for the yoga market; it offers clothing for all situations and provides for general well-being.

"Frau Kati", with its headquartes in Kißlegg, Germany, sells biomaterials with the slogan "Natural, vegan, fair". These natural fabrics also include textiles made of cotton combined with SeaCell™ and smartcel™ sensitive. The online shop is expected to go live in early November. "Frau Kati" has an exhibition booth at the 11th Memminger Naturheiltagen (11th Memminger NatureHealDays) between the 7th and 9th of November, 2014. The exhibition will take place at 87700 Memmingen, Germany. Anyone interested in joining is welcome to apply.

“It will surprise you“ .... how the new SeaCell™ campaign "The SeaCell™ effect" affects you and your customers! This new marketing tool is ideal for use in retail and at the point of sale. smartfiber AG provides a quality brochure as promotional material, printed in the DIN A4 landscape format. The SeaCell™ effect is presented in all its facets on all twenty-four pages – through an emotional combination of expressive images and target group-oriented slogans.

Additionally, the motifs of the SeaCell™ campaign are now available as DIN A3 format posters. The selected design is a combination of appealing illustrations of the fiber's applications and key messages. This allows everyone to feel addressed by any of the brochure's poster motifs. The brochure and posters are printed in English. Brochure and posters in German language can be requested from smartfiber AG as JPG image or PDF file.